In a significant move for coffee lovers in the capital, Frella’s premier caffé brand, Caffé Praha, has officially opened its first outlet in Islamabad. Known for its artful ambiance, thoughtfully curated menu, and a deep-rooted passion for specialty coffee, Caffe Praha brings its signature experience from Karachi to the heart of Pakistan. After five years of delighting customers in Karachi with its two successful outlets, Caffé Praha is now stepping into a new chapter with its expansion to Islamabad. This move not only marks a geographical milestone for the caffé but also reflects the growing presence of Frella, the parent company behind the brand, in Pakistan’s vibrant food and beverage industry. Visit Caffe Praha’s official website to explore the menu and experience. A Brand Rooted in Culture and Craft Since its inception, Caffé Praha has stood out for more than just coffee. It’s a space where conversations thrive, where every plate and cup is crafted with intention, and where local culture meets international café sensibilities. The name itself—‘Praha’—a nod to the historical charm of Prague, hints at the caffé’s mission: to bring an immersive European-style café experience with Pakistani soul. Frella, as the parent brand, plays a pivotal role in shaping the strategic vision and creative direction of Caffe Praha. With a focus on building long-term brands that blend lifestyle with quality. Why Islamabad? Islamabad, with its serene landscape and growing appetite for premium experiences, was a natural next step. The new outlet is designed to mirror the aesthetic elegance of the Karachi branches—subtle European touches, warm interiors, and a layout that encourages both community and solitude. “We’ve always seen Islamabad as a city of thinkers, creatives, and explorers,” says a representative from the Frella team. “Bringing Caffe Praha here was less about expansion and more about planting roots in a city we deeply admire.” A Menu That Travels Well While every Caffé Praha outlet is rooted in its locale, the brand’s signature items remain consistent. From the indulgent Lotus French Toast, layered with rich Biscoff spread and a perfectly caramelized crust, to the robust Cubano Sandwich, every item tells a story of experimentation and refinement. The Islamabad menu will carry these classics alongside seasonal specials, curated for the tastes and preferences of the capital. The caffé will also continue its emphasis on sourcing high-quality beans through partners like Grao Coffee Company, ensuring that each cup of coffee meets international standards. More Than Just Coffee At the heart of Caffe Praha is a belief that caffés are more than just places to eat and drink—they’re places of gathering, of reflection, of shared experiences. The Islamabad outlet is no exception. It has been designed with versatile spaces for friends catching up, students studying, professionals taking a midday break, and solo patrons who simply want a moment of calm. As Frella continues to develop its portfolio, the Islamabad expansion is just one of many milestones in a broader journey of reshaping how Pakistan experiences food, service, and space. Explore more at www.caffepraha.com
